ABOUT

I have always been drawn to the way humour and storytelling influence how people connect with brands. Growing up on iconic advertising such as Fevicol’s timeless commercials and the wildly memorable Center Shock campaigns sparked an early curiosity about the mechanics of communication and recall.

Over time, this interest developed into a focused career in brand and content strategy. I have worked as a writer, creative producer and brand manager, leading the development of digital campaigns, brand storytelling and audience-focused content strategies. My approach balances structured thinking with creative intuition, informed by experience across platforms and formats.

I am particularly interested in how communication can be used to build stronger, more relatable brand experiences. I am always looking forward to opportunities that explore new ways of communication while continuing to build brands that leave a lasting impact.